But then everything changed the day I spoke with the person who would become my business partner.
He told me something that shocked me:
"Customers must pay me in advance to create my Digital product, no way I'll build a product I'm not sure would sell."
At first, I didn't believe him.
He showed me about 50 sales for a product he finished creating 1 weeks later (No Ai then, this happened close to 4 years ago)
It was mindblowing to me and shocking how people pay & wait for like a weel to get access to a digital product?
He explained something that completely shifted my mindset:
"People aren't buying the product, they don't care about me — they're buying the solution & since they see they can get in at a massive discount for it to be delivered a week later, they'll do it."
And that made sense, it's the same reason people pay huge amounts to prelaunch an Iphone.
I went home that night, wrote a salesletter and launched ads 2 days later.
My prelaunch generated 12 sales from a $10 product I hadn't built yet.
I ended up making $2,500 that first month.
WOW!
That was the moment I knew: validation MUST come first before product.
I refined the method. I repeated it. I tested it.
Then I created The Highly-Paid Freelancer Blueprint using the same pre-launch, validation-first approach:
- Over $728,000 in revenue
- 15,000+ sales
- Started selling at $25 & now sells for $50
And it all started with a pre-launch, not a fully built course.